Sidebar
Notes for future entries
Industry models/knowledge
Current working corporate development plan
Industry topic memos/overviews (i.e. measurement, programmatic, etc.)
| Blackbook/Plan outline OTA based on Dallas |
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Updated: 9/5/24
Phase I: Market research
Competitive analysis:
- Underserved opportunity – other OTA stations in market
Opportunity:
- audience size – 50k+?20k+?
- type – OTA penetration, income level indicator of DR
Opportunity:
- advertiser mix – casinos, regional outreach, other regional
Cost:
- Off set up by DR?
Geographic analysis and qualifying signals
Activation:
- Audience Choice
- List of qualifying signals
- Preliminary proforma – revenue side
Phase II: Procurement
Shop availability
- Determine Station relationship type – transactional vs partnership
- Determine Station stability
- Determine Station tech growth potential
Activation:
- Begin discussions with potential Stations
Phase III: Contract Negotiations/License clearing Key terms to consider: o Costs o Term: want 2 year o Cancellations: 6 months notice for room to pivot o Music licensing: covered by Station o FCC requirements: fulfilled by Station, not relevant if not primary o Bandwidth allocation: ok if dynamic encoder o Additional fees: annual one time fees, Titan o Insurance requirements: liability of $1M ok, for E&O, not to cover station tower tech o Possibility of live: TBD o Ad allocation to Station: none - Programming license clearance: o Verify all content licenses covered o Assess additional costs o Set up plan of notification to programmers - Technical set up prelim o Equipment costs o Set up timeline estimates Account of T&B feed set up Other transport elements Activation: - Final executed agreement with Station o Start date to closely coincide with launch date - Final programming schedule - Preliminary tech timeline Phase IV: Installation/Pre-launch Activities - Technical Installation - Sales preparation - Marketing Activities - Accounting set up Activation: - fdfd Phase V: Launch and monitor Phase VI: First assessment (3 months) Phase VII: Second assessment (6 months)
