Crossings TV currently uses Etere to manage Traffic & Billing

1. Scheduling and traffic management:
   1. Ability to schedule and manage the airing of advertisements and other promotions on the television station
   2. Ability to make last-minute changes and adjustments as needed
2. Billing and invoicing:
   1. Ability to generate invoices for advertisers and track payments
   2. Ability to handle multiple billing methods (e.g., credit card, check, electronic funds transfer)
3. Inventory management:
   1. Ability to track the availability of advertising spots
   2. Ability to manage the inventory of available spots
   3. Ability to forecast future demand
4. Reporting and analytics:
   1. Ability to generate reports and analyze data on the performance of advertising campaigns
   2. Ability to analyze revenue data
5. Automation:
   1. Automating repetitive tasks such as booking, scheduling, and billing of ad spots
6. Advertising contracts management:
   1. Ability to create, manage, and track advertising contracts and agreements
   2. Ability to set up recurring contracts

graph TD;

  Programs -->|1:M| Commercial_Breaks;
  Commercial_Breaks -->|1:1| Programs;
  Commercial_Breaks -->|1:M| Advertisements;
  Advertisements -->|M:1| Commercial_Breaks;
  Advertisers -->|1:M| Contracts;
  Contracts -->|1:1| Advertisers;
  Contracts -->|M:M| Advertisements;
  Advertisements -->|M:M| Contracts;
  Invoices -->|1:1| Contracts;
  Contracts -->|M:1| Invoices;
  Payments -->|1:1| Invoices;
  Invoices -->|M:M| Payments;

</mermaid>