Notes for future entries

Industry models/knowledge

Current working corporate development plan

Industry topic memos/overviews (i.e. measurement, programmatic, etc.)

Updated: 9/5/24

Phase I: Market research

Competitive analysis:

• Underserved opportunity – other OTA stations in market

Opportunity:

• audience size – 50k+?20k+?
• type – OTA penetration, income level indicator of DR

Opportunity:

• advertiser mix – casinos, regional outreach, other regional

Cost:

• Off set up by DR?

Geographic analysis and qualifying signals

Activation:

• Audience Choice
• List of qualifying signals
• Preliminary proforma – revenue side

Phase II: Procurement

Shop availability

• Determine Station relationship type – transactional vs partnership
• Determine Station stability
• Determine Station tech growth potential

Activation:

• Begin discussions with potential Stations

Phase III: Contract Negotiations/License clearing Key terms to consider: o Costs o Term: want 2 year o Cancellations: 6 months notice for room to pivot o Music licensing: covered by Station o FCC requirements: fulfilled by Station, not relevant if not primary o Bandwidth allocation: ok if dynamic encoder o Additional fees: annual one time fees, Titan o Insurance requirements: liability of $1M ok, for E&O, not to cover station tower tech o Possibility of live: TBD o Ad allocation to Station: none - Programming license clearance: o Verify all content licenses covered o Assess additional costs o Set up plan of notification to programmers - Technical set up prelim o Equipment costs o Set up timeline estimates  Account of T&B feed set up  Other transport elements Activation: - Final executed agreement with Station o Start date to closely coincide with launch date - Final programming schedule - Preliminary tech timeline Phase IV: Installation/Pre-launch Activities - Technical Installation - Sales preparation - Marketing Activities - Accounting set up Activation: - fdfd Phase V: Launch and monitor Phase VI: First assessment (3 months) Phase VII: Second assessment (6 months)