Notes for future entries

Industry models/knowledge

Current working corporate development plan

Industry topic memos/overviews (i.e. measurement, programmatic, etc.)


^Blackbook/Plan outline OTA based on Dallas^
//Updated: 9/5/24//

**Phase I: Market research**

Competitive analysis:

  *Underserved opportunity – other OTA stations in market

Opportunity:
  *audience size – 50k+?20k+?
  *type – OTA penetration, income level indicator of DR

Opportunity:
  *advertiser mix – casinos, regional outreach, other regional

Cost:
  *Off set up by DR?

Geographic analysis and qualifying signals

**Activation:**
  *Audience Choice
  *List of qualifying signals
  *Preliminary proforma – revenue side

**Phase II: Procurement**

Shop availability
  *Determine Station relationship type – transactional vs partnership
  *Determine Station stability
  *Determine Station tech growth potential

**Activation:**
  *Begin discussions with potential Stations

**Phase III: Contract Negotiations/License clearing**
Key terms to consider:
o	Costs 
o	Term: want 2 year
o	Cancellations: 6 months notice for room to pivot
o	Music licensing: covered by Station
o	FCC requirements: fulfilled by Station, not relevant if not primary
o	Bandwidth allocation: ok if dynamic encoder
o	Additional fees: annual one time fees, Titan
o	Insurance requirements: liability of $1M ok, for E&O, not to cover station tower tech
o	Possibility of live: TBD
o	Ad allocation to Station: none
-	Programming license clearance:
o	Verify all content licenses covered
o	Assess additional costs
o	Set up plan of notification to programmers
-	Technical set up prelim
o	Equipment costs
o	Set up timeline estimates
	Account of T&B feed set up
	Other transport elements
Activation:
-	Final executed agreement with Station
o	Start date to closely coincide with launch date
-	Final programming schedule
-	Preliminary tech timeline
Phase IV: Installation/Pre-launch Activities
-	Technical Installation
-	Sales preparation
-	Marketing Activities
-	Accounting set up
Activation:
-	fdfd
Phase V: Launch and monitor
Phase VI: First assessment (3 months)
Phase VII: Second assessment (6 months)