====== Increasing Sales ======

4 primary ways to increase sales:


  - Increase Ad Load - e.g., more ads per hour, more ad space on your (digital) screen
  - Increase Reach - e.g., distribution, or more eyeballs resulting from marketing etc
  - Increase Ad Value - increase [[sales:metrics:cpm|CPM]]
  - Increase Engagement/Time on Channel - our users spend T time watching our channel, surfing our website etc vs their users