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strategy [2025/08/06 09:51]
217.113.194.239 old revision restored (2024/09/18 18:35)
strategy [2025/10/04 22:28] (current)
217.113.194.184 old revision restored (2024/09/18 18:27)
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 Industry topic memos/overviews (i.e. measurement, programmatic, etc.) Industry topic memos/overviews (i.e. measurement, programmatic, etc.)
  
-^Diginet Blackbook^ 
-**//Dallas learnings//** 
  
 +^Blackbook/Plan outline OTA based on Dallas^
 //Updated: 9/5/24// //Updated: 9/5/24//
  
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 **Phase III: Contract Negotiations/License clearing** **Phase III: Contract Negotiations/License clearing**
- 
 Key terms to consider: Key terms to consider:
- +o Costs  
-Costs +o Term: want 2 year 
-  *Term: want 2 year +o Cancellations: 6 months notice for room to pivot 
-  *Cancellations: 6 months notice for room to pivot +o Music licensing: covered by Station 
-  *Music licensing: covered by Station +o FCC requirements: fulfilled by Station, not relevant if not primary 
-  *FCC requirements: fulfilled by Station, not relevant if not primary +o Bandwidth allocation: ok if dynamic encoder 
-  *Bandwidth allocation: ok if dynamic encoder +o Additional fees: annual one time fees, Titan 
-  *Additional fees: annual one time fees, Titan +o Insurance requirements: liability of $1M ok, for E&O, not to cover station tower tech 
-  *Insurance requirements: liability of $1M ok, for E&O, not to cover station tower tech +o Possibility of live: TBD 
-  *Possibility of live: TBD +o Ad allocation to Station: none 
-  *Ad allocation to Station: none +- Programming license clearance: 
- +o Verify all content licenses covered 
-Programming license clearance: +o Assess additional costs 
-  *Verify all content licenses covered +o Set up plan of notification to programmers 
-  *Assess additional costs +- Technical set up prelim 
-  *Set up plan of notification to programmers +o Equipment costs 
- +o Set up timeline estimates 
-Technical set up prelim: + Account of T&B feed set up 
-  *Equipment costs +Other transport elements 
-  *Set up timeline estimates +Activation: 
-  *T&B feed set up +- Final executed agreement with Station 
-  *Other transport set-up elements +o Start date to closely coincide with launch date 
- +- Final programming schedule 
-**Activation:** +- Preliminary tech timeline 
-  *Final executed agreement with Station +Phase IV: Installation/Pre-launch Activities 
-    Start date to closely coincide with launch date +- Technical Installation 
-  *Final programming schedule +- Sales preparation 
-  *Preliminary tech timeline +- Marketing Activities 
- +- Accounting set up 
-**Phase IV: Installation/Pre-launch Activities** +Activation: 
- +- fdfd 
-Technical Installation +Phase V: Launch and monitor 
- +Phase VI: First assessment (3 months) 
-Sales preparation +Phase VII: Second assessment (6 months)
- +
-Marketing Activities +
- +
-Accounting set up +
- +
-**Activation:** +
- +
-**Phase V: Launch and monitor** +
- +
-**Phase VI: First assessment (3 months)** +
- +
-**Phase VII: Second assessment (6 months)**+
  
strategy.1754488278.txt.gz · Last modified: 2025/08/06 09:51 by 217.113.194.239