strategy
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strategy [2025/07/25 20:41] 217.113.194.187 old revision restored (2024/09/18 17:14) |
strategy [2025/10/04 22:28] (current) 217.113.194.184 old revision restored (2024/09/18 18:27) |
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| Line 8: | Line 8: | ||
| - | ^^ Blackbook/ | + | ^Blackbook/ |
| - | Updated: 9/5/24 | + | //Updated: 9/5/24// |
| **Phase I: Market research** | **Phase I: Market research** | ||
| Line 15: | Line 15: | ||
| Competitive analysis: | Competitive analysis: | ||
| - | - underserved | + | *Underserved |
| - | * Opportunity: | + | |
| - | - audience size – 50k+? | + | |
| - | - type – OTA penetration, | + | |
| - | * Opportunity: | + | |
| - | - advertiser mix – casinos, regional outreach, other regional | + | |
| - | * Cost: | + | |
| - | - Off set up by DR? | + | |
| - | * Geographic analysis and qualifying signals | + | |
| - | Activation: | + | |
| - | - Audience Choice | + | |
| - | - List of qualifying signals | + | |
| - | - Preliminary proforma – revenue side | + | |
| - | Phase II: Procurement | + | Opportunity: |
| - | - Shop availability | + | |
| - | - Determine Station relationship | + | *type – OTA penetration, |
| - | - Determine Station stability | + | |
| - | - Determine Station tech growth potential | + | |
| - | Activation: | + | |
| - | - Begin discussions with potential Stations | + | |
| - | Phase III: Contract Negotiations/ | + | Opportunity: |
| - | - Key terms to consider: | + | *advertiser mix – casinos, regional outreach, other regional |
| + | |||
| + | Cost: | ||
| + | *Off set up by DR? | ||
| + | |||
| + | Geographic analysis and qualifying signals | ||
| + | |||
| + | **Activation: | ||
| + | *Audience Choice | ||
| + | *List of qualifying signals | ||
| + | *Preliminary proforma – revenue side | ||
| + | |||
| + | **Phase II: Procurement** | ||
| + | |||
| + | Shop availability | ||
| + | *Determine Station relationship type – transactional vs partnership | ||
| + | *Determine Station stability | ||
| + | *Determine Station tech growth potential | ||
| + | |||
| + | **Activation: | ||
| + | *Begin discussions with potential Stations | ||
| + | |||
| + | **Phase III: Contract Negotiations/ | ||
| + | Key terms to consider: | ||
| o Costs | o Costs | ||
| o Term: want 2 year | o Term: want 2 year | ||
strategy.1753490519.txt.gz · Last modified: 2025/07/25 20:41 by 217.113.194.187
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