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--- strategy [2025/09/27 22:08]
103.144.132.243 old revision restored (2024/09/18 17:14)
+++ strategy [2025/10/04 22:28] (current)
217.113.194.184 old revision restored (2024/09/18 18:27)
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+Notes for future entries
+Industry models/knowledge
+Current working corporate development plan
+Industry topic memos/overviews (i.e. measurement, programmatic, etc.)
+^Blackbook/Plan outline OTA based on Dallas^
+//Updated: 9/5/24//
+**Phase I: Market research**
+Competitive analysis:
+  *Underserved opportunity – other OTA stations in market
+Opportunity:
+  *audience size – 50k+?20k+?
+  *type – OTA penetration, income level indicator of DR
+Opportunity:
+  *advertiser mix – casinos, regional outreach, other regional
+Cost:
+  *Off set up by DR?
+Geographic analysis and qualifying signals
+**Activation:**
+  *Audience Choice
+  *List of qualifying signals
+  *Preliminary proforma – revenue side
+**Phase II: Procurement**
+Shop availability
+  *Determine Station relationship type – transactional vs partnership
+  *Determine Station stability
+  *Determine Station tech growth potential
+**Activation:**
+  *Begin discussions with potential Stations
+**Phase III: Contract Negotiations/License clearing**
+Key terms to consider:
+o	Costs
+o	Term: want 2 year
+o	Cancellations: 6 months notice for room to pivot
+o	Music licensing: covered by Station
+o	FCC requirements: fulfilled by Station, not relevant if not primary
+o	Bandwidth allocation: ok if dynamic encoder
+o	Additional fees: annual one time fees, Titan
+o	Insurance requirements: liability of $1M ok, for E&O, not to cover station tower tech
+o	Possibility of live: TBD
+o	Ad allocation to Station: none
+-	Programming license clearance:
+o	Verify all content licenses covered
+o	Assess additional costs
+o	Set up plan of notification to programmers
+-	Technical set up prelim
+o	Equipment costs
+o	Set up timeline estimates
+	Account of T&B feed set up
+	Other transport elements
+Activation:
+-	Final executed agreement with Station
+o	Start date to closely coincide with launch date
+-	Final programming schedule
+-	Preliminary tech timeline
+Phase IV: Installation/Pre-launch Activities
+-	Technical Installation
+-	Sales preparation
+-	Marketing Activities
+-	Accounting set up
+Activation:
+-	fdfd
+Phase V: Launch and monitor
+Phase VI: First assessment (3 months)
+Phase VII: Second assessment (6 months)

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